First Databank (FDB) Clinical Tools
PRIZM Medical Device Database
Role
Lead UX Designer - 0-to-1 Product Design
Challenge
The medical device industry lacked a standardized, comprehensive database solution. Healthcare providers struggled with fragmented information sources, inconsistent device classifications, and no unified way to access critical device specifications, safety information, and compatibility data.
Solution
As the sole designer across Hearst Health companies, I pioneered a 0-to-1 solution: the industry's first enterprise-grade medical device database. Working directly with developers and product leadership, I owned the entire design process from concept to launch, creating PRIZM Medical Device Database.
Database Architecture
Advanced search interfaces and clinical data exchange
Intelligent Search System
Created comprehensive device database with advanced search capabilities using natural language processing. The system understands medical terminology, device codes, and manufacturer names, providing instant access to critical device information for healthcare professionals.
Natural language processing
Clinical terminology and device code recognition
Progressive disclosure design
Essential data upfront, detailed specs on demand
Real-time safety alerts
Critical safety information and device recalls
Clinical Data Exchange
Designed seamless EHR integration with real-time data synchronization. The platform provides healthcare providers with instant access to device specifications, safety information, and compatibility data directly within clinical workflows.
Design Process
Discovery & Research
Extensive stakeholder interviews and medical device ecosystem mapping
Information Architecture
Scalable taxonomy for thousands of medical devices and search patterns
User Flows & Wireframes
Complex interaction patterns for device search and comparison
High-Fidelity Design
Balanced information density with clinical usability requirements
Interactive Prototyping
Functional prototypes for stakeholder validation and user testing
Clinical Integration
EHR workflow integration and healthcare provider feedback incorporation
Key Design Decisions
Intelligent Search System
Natural language processing for medical terminology, device codes, and manufacturer names - reducing search time by 60%
Progressive Disclosure Pattern
Layered information architecture presenting essential data upfront with deep-dive technical specifications
Comparison Framework
Side-by-side device evaluation across dozens of attributes for informed clinical decisions
Safety-First Design
Critical safety information and recalls prioritized with visual hierarchy and alert patterns
Impact & Results
Project Impact
Leading the design of PRIZM Medical Device Database established a new product category for First Data Bank and set the foundation for future healthcare data solutions. The success demonstrated the value of user-centered design in complex enterprise healthcare environments and the critical role design plays in improving patient care outcomes.